WELCOME
Welcome to the Marketing in Practice Online E-learning Program.
Over the years, marketing has been increasingly important in every function of the organization. Marketing enables companies to bring products and services that truly meets the needs of the customer to market and therefore helps to create a competitive advantage.
In this e-learning program, the globally esteemed Philip Kotler brings to life the principles of marketing management. Ranked by The Financial Times as the #4 management guru in the world, Professor Kotler drives home theory and helps you apply it to practice. To enrich and reinforce your learning, managers of well-respected international companies including, Audi, Novo Nordisk and Cisco Systems illustrate how they deal with day-to-day marketing issues as well as strategic marketing issues
A registration key for the use of the course is supplied with the book "Principles of Marketing" by Philip Kotler.
PROCEED
Over the years, marketing has been increasingly important in every function of the organization. Marketing enables companies to bring products and services that truly meets the needs of the customer to market and therefore helps to create a competitive advantage.
In this e-learning program, the globally esteemed Philip Kotler brings to life the principles of marketing management. Ranked by The Financial Times as the #4 management guru in the world, Professor Kotler drives home theory and helps you apply it to practice. To enrich and reinforce your learning, managers of well-respected international companies including, Audi, Novo Nordisk and Cisco Systems illustrate how they deal with day-to-day marketing issues as well as strategic marketing issues
A registration key for the use of the course is supplied with the book "Principles of Marketing" by Philip Kotler.
